Olympic Advertising Regulations: Everything Athletes Need to Know
Important Dates and Guidelines
Advertising During the Games Period
* All advertising must be submitted for approval at least 90 days prior to the start of the Games period (April 18, 2024). * Athletes are prohibited from advertising during the Games period without prior approval from the IOC.Endorsements and Personal Sponsorships
* Athletes are permitted to endorse products and services that are not in conflict with Olympic regulations. * Personal sponsorships must be declared to the IOC and may be subject to approval.Protected Terms and Symbols
* The use of protected terms and symbols, such as the Olympic rings and the word "Olympian," is restricted. * Athletes must obtain permission from the IOC to use these terms and symbols in any advertising or promotional materials.Additional Key Points
Athletes should carefully review the full Olympic Advertising Regulations to ensure compliance. Penalties for violating these regulations can range from fines to disqualification.
The IOC encourages athletes to seek guidance from the National Olympic Committees (NOCs) or the IOC itself if they have any questions or concerns about advertising.
By following these regulations, athletes can protect their Olympic status and ensure that they are advertising ethically and responsibly.
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